The foodservice landscape is dynamic, with operators facing a unique set of challenges in today’s market. From rising operational costs to evolving consumer preferences, staying ahead requires strategic insights and adaptable solutions. One key area of opportunity lies in optimizing your breakfast and lunch offerings with Ajinomoto® Foods North America.
The Power of On-the-Go Meals
Consumers are increasingly seeking convenient, high-quality meal solutions, and foodservice establishments are well-positioned to capitalize on this trend. Recent data reveals that convenience stores are outperforming Quick Service Restaurants (QSRs) in the lunch segment. Specifically, leading chains like Casey’s, WaWa, QuikTrip, and RaceTrac are seeing significant consumer traffic, with 24% of visits occurring in the morning and a substantial 26% at lunchtime (Circana, CREST, U.S., 3 ME June 2024 vs. YA). This highlights the growing importance of a robust lunch program in driving foot traffic and sales.
Breakfast Burritos: A Winning Formula
One standout item gaining traction is the breakfast burrito. Currently featured on 36% of menus, breakfast burritos are projected to experience a remarkable 28% growth over the next four years (Datassentials, March 2025). This surge in popularity highlights the appeal of a portable, satisfying breakfast option that caters to busy lifestyles.
Try Ajinomoto’s Egg/Sausage/Cheese Burrito from Posada®. Give your customers a satisfying start to their day with this 4oz egg, sausage, and 3-cheese burrito, packed with 10g of protein and features a delicious three-cheese blend of Cheddar, Monterey Jack, and American.
Lunchtime Lift: The Rise of the Chimichanga
While breakfast burritos are capturing significant attention, don’t overlook the power of a compelling lunch offering. Chimichangas are emerging as a popular and profitable lunch option for foodservice operators. According to Datassentials, chimichangas have experienced a 2% growth on restaurant menus over the past 12 months, indicating a clear increase in consumer demand.
Feature Posada’s Shredded Beef & Cheese Chimichanga as a convenient and flavor lunch time option.
This growth focuses on several key factors that make chimichangas a smart addition to your c-store menu:
- Flavor and Variety: Chimichangas offer a satisfying and flavorful alternative to typical lunch fare. With options for various fillings like shredded beef, chicken, or beans, and different cheese and spice combinations, you can cater to a wide range of customer preferences.
- Portability and Convenience: Like burritos, chimichangas are portable and easy to eat on the go, making them ideal for busy customers seeking a quick and convenient lunch.
- Perceived Indulgence: The par-fried tortilla gives chimichangas a satisfying texture and a sense of indulgence, making them a more exciting lunch option than a standard sandwich.
From chicken, steak, and shredded beef chimichangas, we have a large selection of offerings for your menu. Discover our full list of products to maximize your menu.
Ajinomoto: Your Partner in Success
To help you leverage these trends, consider Ajinomoto’s selection of breakfast burritos and chicken or steak chimichangas. These offerings provide a delicious and convenient solution for your customers, aligning perfectly with the demand for quality on-the-go meals.
Why Choose Ajinomoto?
- Quality Ingredients: Ajinomoto is known for its commitment to using high-quality ingredients, ensuring customer satisfaction and repeat business.
- Variety: With a range of breakfast burritos and chimichangas, you can cater to diverse tastes and preferences.
- Convenience: These ready-to-serve options streamline your operations, allowing you to focus on other aspects of your business.
Don’t miss out on the opportunity to boost your breakfast and lunch sales. Explore Ajinomoto’s selection of burritos and chimichangas and discover how these products can drive growth and customer loyalty at your establishment.
Ajinomoto Foods North America is your source for great global food, delivering flavor without the labor in appetizers, handhelds, sides, and entrées. Find online tools, websites, social media, apps, and more at AjinomotoFoodservice.com.
